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Industry Report
Asia Pacific

China’s consumer market: Current trends and marketing strategies to appeal to a new generation of consumers

March 5, 2019

Although Chinese consumer confidence is increasing, firms must keep up with faster product iteration. Over half of the brands in the top 100 list for consumer products will fall out of the list in 10 years. While Chinese consumers have more money to spend, they also have more choices leading to greater competition between brands. The market requires constant innovation to fill the needs of the newest generation of consumers who are interested in trying new products.

This report offers Virginia companies an overview of the Chinese market for consumer products, including trends, analysis, and recommendations in key, growing industry sectors (ie. Baby Products, Food & Beverage, Home Décor). Companies will also find an overview of general trade regulations including import licensing, product standards and labeling.

Industry Report
Middle East

Market Opportunities in the United Arab Emirates

October 1, 2018

The United Arab Emirates (UAE) government is in the process of implementing a comprehensive strategy to diversify its economy away from the oil and gas sector and achieve optimal balance between its various sectors such as healthcare; aerospace and defense; and ICT to ensure sustainability and create new business opportunities. 

Vision 2021 identifies healthcare as one of the main pillars of their development agenda. Based on this plan, the national Ministry of Health and the related emirate-specific healthcare authorities create policy and related action plans. 

Launched in September 2018, Tomorrow 2021 is a USD 13.6 billion initiative launched by the government to shape the economic future of Abu Dhabi. The reform looks at four areas of stimulating business and investment; quality education; research and development; and enhancement the quality of life through cultural, sporting and transport initiatives.

Abu Dhabi Economic Vision 2030 focuses on expansion of economic sectors such as Aerospace, Defense, Healthcare and IT. 

Dubai will be the host city for Expo2020, and for the first time in history, the majority of visitors will come from outside the host country. Expo presents a multitude of opportunities as the country gears up to provide housing, power, security, healthcare, and everything in between in addition to construction of a city within a city on the Expo campus itself.

Based on the strategic initiatives taken by the UAE government, this report focuses on opportunities within the Aerospace, Defense, Life Sciences and Healthcare, and Information Communication Technology (ICT) sectors.

Industry Report
Latin and South America
North America

Education and Training Market Demand – Mexico

August 28, 2018

Employers and employees are the thirstiest for improvement in skills development, which includes more traditional educational concepts like critical thinking and communication as well as 21st-century job skills, so there is an immediacy of demand from them. The private sector has also proven more accessible to Virginia exporters despite the state’s strong experience with government. Services and products benefiting the public sector are of course critical in Mexico as they are in the US, but they are most efficiently delivered by international sellers through a private-sector partner in Mexico.

Aside from improvement of the general quality of education itself, employers, employees, and all of the organizations, companies, and agencies trying to link them together, need assistance in introducing process management to the national workforce. Evaluation, classification, matching and combining information regarding the skills and interests of workers and employees in the market are in various ways all in demand.

By offering products and services in Mexico to assist in training and education, Virginia exporters offer support in an area that is not only very valuable to Mexico in economic terms, but also near to the hearts of many and the subject of great political and social focus. The report offers some avenues for entering the market with these capabilities, focusing on events and associations to assist with networking as well as guidance on different models for market entry.

Industry Report
Asia Pacific

E-commerce in China: Current trends, key players and how to leverage China’s growing trend

August 14, 2018

E-commerce (commerce conducted via the Internet) represents a paradigm shift in international trade. Technologies, processes, and ideas have always disrupted supply chains, logistics, marketing, and regulatory environments, however e-commerce, which emerged in the last few decades, is going further by transforming consumer behavior, blurring the laws behind economies of scale, and opening vast new markets (according to a Cisco report about 1.5 billion more people have access to mobile phones than clean water). Moreover, e-commerce is showing no signs of slowing.

This report offers Virginia companies an overview of the Chinese market for e-commerce and ways to access and leverage it. Companies will find:

  • A summary of current trends (e-commerce business models, platforms, market segments, and market sizes)
  • A list of key global e-commerce players that are present in the Chinese market
  • Trends in cross-border e-commerce, mobile e-commerce, and mobile payment
  • Information on local legislation and regulations
  • Useful trade associations, trade events, and e-commerce service providers
Industry Report

Defense and Security – Czech Republic

June 30, 2018

The Czech Republic is a landlocked country surrounded by other NATO members (except for Austria) and entirely by European Union members. Defense spending is currently well below the Czech Republic’s commitment to the NATO. Between 2005 and 2015, spending fell from the required 2% of GDP to less than 1%. The share of the national budget allocated to defense has been insufficient in comparison to many other European countries that are NATO members.

However, the situation changed with the Ukraine crisis and the Crimea annexation by Russia. Suddenly a war was going on almost next door as only neighboring Slovakia separates the Czech Republic from Ukraine. It served as a wakeup call for all EU countries and created pressure on decision makers to start preparing better defense strategies, and on politicians to start treating national defense as a priority again. 

Similarly, the migration crisis (i.e. migrants from Africa and the Middle East coming to the EU after the Arab Spring caused instabilities in many countries) had a similar effect on spending of the Ministry of Interior and the Police, even though the Czech Republic serves mostly as only a transit country for migrants trying to reach Germany or other West or North European countries as their destination.  

The Ministry of Interior and especially the Ministry of Defense have begun to increase funding and spending in innovation and modernization of their forces. The MoD declared plans to spend over CZK 150 billion (~ USD 6.7 billion) on army modernization projects by 2026. This upward trend is expected to further continue in the years to come.

This report examines the Defense and Security market in the Czech Republic, providing overviews of the Czech Armed Forces, Homeland Security, market opportunities and the public procurement system.

Industry Report

Defense and Security – Romania

June 30, 2018

In 1994, Romania became the first post-communist country to join the Partnership for Peace program; its individual program was signed in May 1995. In 1996, the Romanian Parliament appealed to Parliaments of NATO Member States requesting support for Romania’s aspirations to become a NATO member. Still, Romania was not granted membership for many more years. 

In the next years, Romania continued to prove its commitment to support NATO activities; the military from Romania and the United States set up an air traffic monitoring center covering the Romanian territory and neighboring areas. In 2001, the Romanian Parliament decided by an overwhelming majority for Romania to participate, as a de facto NATO ally, in the war against international terrorism, through all means, including military ones, Romania being ready to grant access to its airspace, airports, land and sea facilities. At Prague NATO Summit in 2002, Romania was invited to start accession discussions and the country was finally granted NATO membership in 2004.

After accession, a number of legislative changes were made to harmonize national legislation with the NATO acquis, including the 2003 Revised Constitution. Thus, military service in peacetime was no longer compulsory and starting January 1, 2007, Romania needed to have a professional army. However in case of war, state of mobilization and state of siege, the military service would still become mandatory.

Having gone through a downsizing stage (2005-2007) and NATO and EU operational integration (2008- 2015), the Romanian military has recently been going through the last phase of its transformation, which is to be finalized in 2025 and translates into full integration into NATO and EU. The country would have to heavily rely on NATO support in case of a military attack.

This report examines the Defense and Security market in Romania, providing overviews of the Romanian Armed Forces, Homeland Security, market opportunities and the public procurement system.