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Video

International Sales Training Part 3 - Perfecting Your Value Proposition

February 25, 2021

This session shows companies how they can demonstrate a tangible difference in a characteristic of a product, service or the company itself. Each proposition has a clear focus on the market it is being received by and in this session, examples will be given of “good cases” and “not so good cases”. In essence, it is about simple messaging to convey the excellence of your company.

Speaker: Colm Reilly

Video

International Sales Training Part 2 - Persuasive Communication

February 18, 2021

When you are selling a product or service, there are some things you cannot control. What is in your hands is the ability to shape a crisp value proposition that will resonate with your potential buyer. In this virtual world, quickly establishing the connection points for an effective exchange is more important than ever. Hear from a long-time corporate advocate about persuasive communications: understanding your audience, customizing your offering, and presenting you and your company in the most favorable light.

Speaker: Leslie Griffin

Video

International Sales Training Part 1 - Mastering the Art of Virtual Presentation

February 11, 2021

Like an actor going from stage to screen, transitioning from in-person to virtual meetings and presentations with prospective customers requires a new skill set in order to be successful. In this session, Virtual Sales Presentation Expert Julie Hansen will show you how to successfully connect with prospects in a virtual world and share your solution and your expertise in a compelling and memorable way to grow your business.

You’ll learn how to:

  • Organize your message for maximum impact and clarity
  • Keep your audience engaged from start to finish
  • Make a dynamic virtual first impression
  • Use the camera to build relationships
  • Read and respond to virtual body language
  • Bring your message to life with energy, body language and vocal variety
  • Increase virtual interaction with your prospects

Speaker: Julie Hansen

Accessing International Markets Virtually Webinar Series
Asia Pacific

Accessing International Markets Virtually – Southeast Asia

November 6, 2020

The six major countries in Southeast Asia – Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam – have a combined population of 582 million and GDP of US$3 trillion. If it were a single nation, it would be the third most populous country and the fifth largest economy in the world, as well as having the eight largest consumption expenditure globally.

Speaker: 

Sarath Menon, Managing Director, Orissa International 

Industry Report
Africa

Wood Industry in South Africa

November 5, 2020

South Africa and the rest of the Southern African Development Community (SADC) region have been importing substantial volumes of wood and wood products from the U.S. and the rest of the world. The U.S. is one of the top 10 wood and wood products exporters to South Africa in terms of value. Wood, which falls under the category of wood sawn or chipped lengthwise, sliced or peeled, whether or not planed, sanded or end-jointed, of a thickness of more than 6mm, increased by 17 million m3 between 2018 and 2019.

There was a dramatic increase in the wood and wood products imported by South Africa from the U.S. and, if the status quo of the forestry industry in South Africa remains, demand for imported wood and its products will continue to grow over the next 5-10 years.

Accessing International Markets Virtually Webinar Series
Video
Latin and South America

Accessing International Markets Virtually – Colombia

October 30, 2020

The United States is Colombia’s largest trading partner, and Colombia was the 21st largest market for U.S. exports in 2018. Due to Colombia’s close political ties, geographic proximity to the United States, and Colombians’ appreciation for the quality and reliability of U.S products, consumers in Colombia generally have a preference for U.S. products and services. 

View the webinar to learn about accessing Colombia virtually.

Speaker: 

Adriana Bohorquez Brunette, Founding and Executive Director, AB Trade Link