Trade Show

Africa Endeavor 2024

July 29, 2024 — July 31, 2024

USAFRICOM will be hosting Africa Endeavor 2024 Senior Leader Communications Symposium in Livingstone, Zambia from Monday 29 July – Wednesday 31 July 2024. Africa Endeavor is an annual senior leader and communications symposium designed to encourage interoperability and advance national cyber strategy across African partner nations.

This exposition is designed for industry exhibitors to showcase the latest in emerging technologies. This event provides opportunities to network with senior communicators from across Africa and the US African Command. 

It is expected that 150 participants from over 40 African nations, USAFRICOM, and international organizations (AU, EU, UN, NATO), Regional Economic Communities, DoD agencies, African Components, and International Interagency Partners will be participating in this event. The audience is primarily decision-makers at the 05, 06, and flag officer levels.


Technologies of Interest:

  • C4 Capabilities and Overcoming Challenges
  • C4 and Cyber Interoperability
  • Information Sharing
  • Interoperability
  • Beyond Line-of-Sight Communications
  • Field Maintenance/Radio Test Bench
  • Encrypted Communications – low cost and efficient capabilities
  • Maritime Security
  • IT Infrastructure – Expanding and Improving Capacity
  • Partnering Against Illicit Activities
  • Cyber Threat Intelligence
  • Cyber Security
  • Mobile Power Solutions

Registration Deadline


Lee Sanderson
Managing Director for International Trade Client Development
Scott Kennedy
Senior Trade Events Manager

Frequently Asked Questions

The Virginia booth will have space for 6 – 12 companies to participate. The registration process is ongoing until the trade show booth is full or the registration deadline has passed.

The trade show participation fee is $2,500. This fee is per company, not per participant.

The participation fee includes the following:

  • Entries in all official show exhibitor listings
  • A LCD screen in the booth to display your company’s logo, video, or presentation
  • A counter and stool in the booth to display marketing materials, product samples, etc.; each lockable counter will have an electrical outlet
  • A printed graphic on the booth wall featuring your company’s logo
  • Access to shared booth furniture; the Virginia booth will have a private meeting room with table and chairs
  • Two exhibitor badges per registered company
  • VEDP assistance before and during the trade show

All travel expenses including airfare, hotels, meals, individual ground transportation to be paid directly by each participant. Additional estimated costs you will incur include (but are not limited to):

  • Roundtrip airfare
  • Hotels (7 nights)
  • Meals
  • Airport transfers, taxis, and other miscellaneous items

Each company is allocated two badges.


VEDP will work with the show organizer to secure participants’ badges. You may pick up your badge on-site. Please note that identification is required to collect your badge.

Each person must have a badge to enter the show.

Airline tickets: You book (and pay for) your own airline ticket via local travel agent or online air travel website. If you do not have a travel agent, the Trade Mission Leader can recommend one for you.

Hotels: VEDP is not coordinating a block of hotel rooms. Participants must make their own hotel arrangements and will be responsible for securing and covering the cost of your respective hotel room.

By exhibiting in the Virginia booth, each company and its representatives agree to the following:

  • Space and amenities within the Virginia booth, such as meeting tables and chairs, are shared among the co-exhibiting companies. Companies and individuals that are not co-exhibitors in the booth may not use these booth amenities, as they are reserved for the co-exhibiting companies.
  • Each representative is expected to be respectful of other companies’ meetings, introductions, and/or networking that may take place in and around the booth. Interference with another company’s meetings, introductions, and/or networking efforts is not permitted.

Thank you for your compliance with these guidelines as we represent the Commonwealth of Virginia in a courteous and professional manner.

Virginia Economic Development Partnership (VEDP) is not responsible for the shipment of product samples, promotional materials, displays, posters, banners, brochures, etc., to or from a trade show. VEDP can make introductions to shipping companies upon request. VEDP recommends that these arrangements be made as early as possible so that product samples and/or promotional materials can arrive in time for your event.