Training
Virtual

Maximizing Your Trade Show Experience: Strategies for Standing Out

January 28, 2026

Join VEDP - International Trade for our webinar, Maximizing Your Trade Show Experience: Strategies for Standing Out.

Whether you’re a first-time exhibitor or a seasoned participant, making the most of your trade show presence requires strategy, planning, and smart follow-up. This webinar will equip you with practical tools and insights to maximize your impact—regardless of booth size or budget.

Participants will learn how to:

  • Prepare effectively before the show and schedule strategic meetings that drive results
  • Capture attention quickly and overcome the “10-second visibility” challenge on crowded show floors
  • Engage meaningfully on-site, whether you’re an individual exhibitor or part of a larger pavilion
  • Qualify leads and implement follow-up systems that convert conversations into purchase orders
  • Measure ROI and apply cost-per-minute thinking to evaluate the success of your trade show investment

Join us to learn practical ways to make every moment at the trade show count.

Contact

Mary Wood
Managing Director of International Trade Programs