Growing Your Ecommerce Business: Websites and Analytics

March 7, 2024

Whether you are B2B or B2C, your company's website and online presence are some of your most important sales and marketing tools today - especially for international markets. In this session, Chief Content Officer of IBT Online, Susanna Hardy, will show you how to effectively utilize e-commerce tools to reach new customers in international markets.

You’ll learn about:

  • Website localization and analytics for e-commerce
  • International Search Engine Optimization
  • The e-commerce landscape
  • B2B and B2C e-commerce strategies
  • Choosing the right e-commerce platform
  • Going global with e-commerce


Mary Wood
Managing Director of International Trade Programs