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Learn how a localized website can help you grow your export sales, brand, and business internationally. Make the internet work for you with optimally localized business development websites, designed with an international focus, so your company will be found and be easy to do business with. This session included a discussion about international online marketing, search engine marketing, social media marketing, the importance of translation, and how to analyze website traffic and engagement.
Companies often become accidental exporters. They receive an inquiry from overseas, which leads to a potential partnership and perhaps some success. However, such a reactive export strategy is not effective. Rather than letting markets and partners choose you, your company needs to take control of your export strategy. This introductory session addressed those initial key decisions companies must make to really build a successful export business.