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Accessing International Markets Webinar Series
Video
Asia Pacific

Accessing International Markets – South Korea

August 5, 2021

South Korea is a sophisticated market with a taste for high-quality, differentiated products and commodities. South Korea’s gross domestic product (GDP) ranked 10th in the world in 2020. South Korea is looking for more technology-intensive industries to drive growth such as; healthcare (including medical devices, pharmaceutical, and biotechnology), defense, advanced manufacturing and information technology.

Speaker: Ken Yang, Director, Korea Business Services

Accessing International Markets Webinar Series
Video
Europe

Accessing International Markets – Eastern Europe

July 20, 2021

Eastern Europe has been the faster growing part of Europe. Starting from a lower base 30 years ago, this region has enjoyed an outstanding level of economic development. Today, some of these economies are comparably strong to some of those in Western Europe, such as Italy, Portugal or Spain.

Speaker: Filip Korinek, Managing Director, EasyLink Business Services

Accessing International Markets Webinar Series
Video
Africa

Accessing International Markets – Southern Africa

July 8, 2021

Africa is shifting beyond expectations as a bounty of new business activity led by its youthful entrepreneurial business class drives it forward. Come and hear about the trends driving African business and learn why Africa is increasingly important, soon driving much of the global economy. Africa is growing out of its role as a primary resource supplier and moving quickly toward a knowledge based economy: an economy driven by people that make it welcoming for Americans business people.

Speaker: Richard Zurba, Director, Zurcom International

 

Video

International Sales Training Part 3 - Perfecting Your Value Proposition

February 25, 2021

This session shows companies how they can demonstrate a tangible difference in a characteristic of a product, service or the company itself. Each proposition has a clear focus on the market it is being received by and in this session, examples will be given of “good cases” and “not so good cases”. In essence, it is about simple messaging to convey the excellence of your company.

Speaker: Colm Reilly

Video

International Sales Training Part 2 - Persuasive Communication

February 18, 2021

When you are selling a product or service, there are some things you cannot control. What is in your hands is the ability to shape a crisp value proposition that will resonate with your potential buyer. In this virtual world, quickly establishing the connection points for an effective exchange is more important than ever. Hear from a long-time corporate advocate about persuasive communications: understanding your audience, customizing your offering, and presenting you and your company in the most favorable light.

Speaker: Leslie Griffin

Video

International Sales Training Part 1 - Mastering the Art of Virtual Presentation

February 11, 2021

Like an actor going from stage to screen, transitioning from in-person to virtual meetings and presentations with prospective customers requires a new skill set in order to be successful. In this session, Virtual Sales Presentation Expert Julie Hansen will show you how to successfully connect with prospects in a virtual world and share your solution and your expertise in a compelling and memorable way to grow your business.

You’ll learn how to:

  • Organize your message for maximum impact and clarity
  • Keep your audience engaged from start to finish
  • Make a dynamic virtual first impression
  • Use the camera to build relationships
  • Read and respond to virtual body language
  • Bring your message to life with energy, body language and vocal variety
  • Increase virtual interaction with your prospects

Speaker: Julie Hansen