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Accessing International Markets Webinar Series
Video
Africa

Accessing International Markets – Southern Africa

July 8, 2021

Africa is shifting beyond expectations as a bounty of new business activity led by its youthful entrepreneurial business class drives it forward. Come and hear about the trends driving African business and learn why Africa is increasingly important, soon driving much of the global economy. Africa is growing out of its role as a primary resource supplier and moving quickly toward a knowledge based economy: an economy driven by people that make it welcoming for Americans business people.

Speaker: Richard Zurba, Director, Zurcom International

 

Video

International Sales Training Part 3 - Perfecting Your Value Proposition

February 25, 2021

This session shows companies how they can demonstrate a tangible difference in a characteristic of a product, service or the company itself. Each proposition has a clear focus on the market it is being received by and in this session, examples will be given of “good cases” and “not so good cases”. In essence, it is about simple messaging to convey the excellence of your company.

Speaker: Colm Reilly

Video

International Sales Training Part 2 - Persuasive Communication

February 18, 2021

When you are selling a product or service, there are some things you cannot control. What is in your hands is the ability to shape a crisp value proposition that will resonate with your potential buyer. In this virtual world, quickly establishing the connection points for an effective exchange is more important than ever. Hear from a long-time corporate advocate about persuasive communications: understanding your audience, customizing your offering, and presenting you and your company in the most favorable light.

Speaker: Leslie Griffin

Video

International Sales Training Part 1 - Mastering the Art of Virtual Presentation

February 11, 2021

Like an actor going from stage to screen, transitioning from in-person to virtual meetings and presentations with prospective customers requires a new skill set in order to be successful. In this session, Virtual Sales Presentation Expert Julie Hansen will show you how to successfully connect with prospects in a virtual world and share your solution and your expertise in a compelling and memorable way to grow your business.

You’ll learn how to:

  • Organize your message for maximum impact and clarity
  • Keep your audience engaged from start to finish
  • Make a dynamic virtual first impression
  • Use the camera to build relationships
  • Read and respond to virtual body language
  • Bring your message to life with energy, body language and vocal variety
  • Increase virtual interaction with your prospects

Speaker: Julie Hansen

Accessing International Markets Webinar Series
Video
Latin and South America

Accessing International Markets Virtually – Colombia

October 30, 2020

The United States is Colombia’s largest trading partner, and Colombia was the 21st largest market for U.S. exports in 2018. Due to Colombia’s close political ties, geographic proximity to the United States, and Colombians’ appreciation for the quality and reliability of U.S products, consumers in Colombia generally have a preference for U.S. products and services. 

View the webinar to learn about accessing Colombia virtually.

Speaker: 

Adriana Bohorquez Brunette, Founding and Executive Director, AB Trade Link

Accessing International Markets Webinar Series
Video
Latin and South America
North America

Accessing International Markets Virtually – Mexico

October 16, 2020

Mexico is the 15th largest economy in the world, and recent economic reforms have liberalized key sectors such as energy and telecommunications, creating market opportunities for U.S. companies. Close cultural, social, and economic ties make Mexico a natural market to consider for first-time and expanding exporters.

View the webinar to learn about accessing Mexico virtually.

Speaker:  Mary Claire Whitaker, Founding Partner, Neighbors International Business Group