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When you are selling a product or service, there are some things you cannot control. What is in your hands is the ability to shape a crisp value proposition that will resonate with your potential buyer. In this virtual world, quickly establishing the connection points for an effective exchange is more important than ever. Hear from a long-time corporate advocate about persuasive communications: understanding your audience, customizing your offering, and presenting you and your company in the most favorable light.

Speaker: Leslie Griffin

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