Resources

The Seven ‘Ps’ of International Marketing:

• Product: the packaging design, branding, trademarks, warranties, guarantees, and life cycles of a product or service
• Price: setting profitable and justifiable prices
• Place: the physical distribution of goods
• Promotion: personal selling, advertising, and sales promotion
• Portability: how easily a product or service travels
• Politics: regulations, logistics, or local practices that may impact or prevent sales in a foreign market
• People: the amount of disposable income and interest in your product or service