Webinar: Success at Trade Shows

July 3, 2019

Why Trade Shows?

International trade shows differ from U.S. trade shows in many ways. Besides the obvious contrasts like language and logistical issues, visitors may be higher level executives who spend considerable time at your booth and possibly even discuss contracts. To get the most out of your marketing investment, we have partnered with Messe Frankfurt and one of our clients to share best practices when choosing to exhibit at a trade show.

This webinar will provide an overview of the nuts and bolts of exhibiting at trade shows as well as examples from a Virginia business that successfully exhibits at trade shows all over the globe. Learn how to work the show from the experts.


Julie Nickel, International Sales Director, Messe Frankfurt, Inc.

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds.

Maria Badillo, Senior Vice President, Defense Technology Equipment, Inc.

Defense Technology Equipment, Inc. is a company highly specialized in logistic military procurement and has been in the field of military aerospace and aviation logistic support since 1989.