March 23, 2017
Why Website Localization?
Don’t look like a stranger to your customers! Help them easily understand who you are and what you offer in their native language. Whether you sell directly or via distributors, a local website built to match your business strategy and export needs plays a crucial part in your international expansion success. Reaching new markets and strengthening your position in existing export markets is much easier today. Even without having a local physical presence, websites translated and localized for your export markets can help you increase your visibility, build your brand and grow your sales.
Speaker: Susanna Hardy, Director Client Services, IBT Online
Susanna will walk you through why exporters should consider localizing their websites to develop their businesses globally. Susanna leads IBT’s operations in Europe and brings her expertise in international business development and marketing to the IBT Online team. She has worked with a wide spectrum of companies to reach, develop and succeed in export markets.