Lansinoh Laboratories, Inc., the market leader in breastfeeding accessories, has signed an agreement with MEXEX to distribute its products in Mexico. Lansinoh is a participant in VEDP’s marquee export promotion program, the Virginia Leaders in Export Trade (VALET) program, designed to accelerate the success of Virginia companies in international markets.

Launched in January 2002, the two-year VALET program assists exporters in the Commonwealth that have firmly established domestic operations and are committed to international exporting as an expansion strategy. Participating firms are chosen based on their dedication to growing their export sales.

VEDP’s Mexico-based contractor, Neighbors International, completed extensive market research to identify and assess potential distributors for Lansinoh to consider. Lansinoh then further evaluated the distributors before settling on MEXEX to be its exclusive distributor in Mexico.

“The support of VEDP’s in-market representative was critical to Lansinoh’s agreement with MEXEX,” said Juan Botero, Lansinoh’s Director of International Business for Latin America. “They understood Lansinoh’s requirements for the Mexican market and worked with us every step of the way before we concluded our agreement with MEXEX.”

Lansinoh Laboratories is a market leader in breastfeeding accessories and has been committed to helping moms succeed in breastfeeding for over 30 years. Famous for its award-winning cornerstone product, HPA® Lanolin, today Lansinoh is a leader in breastfeeding accessories and available in over 60 countries.

Currently, the VALET program has 50 companies as participants. To participate, each eligible business must meet several quantitative criteria and complete an application process. To date, 247 Virginia companies have been accepted to participate in the VALET program.

“I want to congratulate Lansinoh for its success reaching an international market and also congratulate VEDP and the VALET program for their efforts to help Virginia’s businesses grow,” said Secretary of Commerce and Trade Maurice Jones. “Enhancing international trade is one of our most effective business expansion strategies, and this partnership will result in growth for the company and more jobs for the Commonwealth.”

VEDP assists Virginia companies in increasing their international sales through a wide range of international trade development programs. Programs include market research available in 70+ countries, international business trips for Virginia companies, VEDP’s Going Global Defense Initiative for defense contractors, and the VALET program.

“Our international trade programs put participating companies on the fast track to international business growth by connecting them with the necessary tools for successful export sales,” said Paul Grossman, VEDP Vice President of International Trade. “Since its inception in 2002, the VALET program has worked with more than 240 businesses to accelerate their international sales growth. Because of the program’s proven success and because jobs are created when Virginia companies sell more into global markets, it is important that we continue to assist Virginia companies like Lansinoh Laboratories through the program.”