China’s consumer market: Current trends and marketing strategies to appeal to a new generation of consumers

Published: March 5, 2019

Although Chinese consumer confidence is increasing, firms must keep up with faster product iteration. Over half of the brands in the top 100 list for consumer products will fall out of the list in 10 years. While Chinese consumers have more money to spend, they also have more choices leading to greater competition between brands. The market requires constant innovation to fill the needs of the newest generation of consumers who are interested in trying new products.

This report offers Virginia companies an overview of the Chinese market for consumer products, including trends, analysis, and recommendations in key, growing industry sectors (ie. Baby Products, Food & Beverage, Home Décor). Companies will also find an overview of general trade regulations including import licensing, product standards and labeling.

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