International Marketing

Published: August 6, 2013

The Seven ‘Ps’ of International Marketing:

  • Product: the packaging design, branding, trademarks, warranties, guarantees, and life cycles of a product or service
  • Price: setting profitable and justifiable prices
  • Place: the physical distribution of goods
  • Promotion: personal selling, advertising, and sales promotion
  • Portability: how easily a product or service travels
  • Politics: regulations, logistics, or local practices that may impact or prevent sales in a foreign market
  • People: the amount of disposable income and interest in your product or service