Deciding to Export Services
Services are less tangible than manufactured goods. This means the initial decision to export them may depend more on attitudes and perceptions than statistics. A survey of 347 Australian service exporters and non-exporters, from a 2004 study, reveals certain traits that differentiate the two groups.
To assist Virginia’s service companies to expand globally with new customers and business opportunities, this guide offers insights from the study on what motivates service exporters.