Topic: Sales and Marketing

International Market Research

Matt Johnson of the Frontier Academy describes how businesses can pitch themselves effectively when engaging in international trade.

Why Video? In a world of digital marketing, the content you distribute to your customers has become more important than ever. Dynamic, high-quality video content is the most powerful way to grab attention, evoke emotion, and create a lasting connection between your customers and your brand. No other element in your marketing strategy can rival… Read more

Global World Map Travel International

Don’t look like a stranger to your customers! Help them easily understand who you are and what you offer in their native language. Whether you sell directly or via distributors, a local website built to match your business strategy and export needs plays a crucial part in your international expansion success. Reaching new markets and strengthening your position in existing export markets is… Read more

Check out this video from Larry Boles, President of the Defense Industry Offset Association, for an introduction to offsets in the world of international defense procurement.

Webinar: Translation 101

Marketing Flyers Translation

This webinar covers the following topics: translation vs. interpreting, methods of translation, and the translation process.

Learn how to pick top notch markets in this training video with John Dearing and Matt Craft of Capstone.

Generating Online Leads

Learn how to generate online leads in this training video from Whittington Consulting.

In this Export Training Seminar, Crowell & Moring speaks on International Procurement Challenges & Opportunities.

In this Export Training Seminar, John C. Garrett, Senior Defense Policy Advisor, Patton Boggs LLP, speaks on Finding the Money for Defense Projects.

In this Export Training Seminar, 24 Hour Company speaks on best practices for improving your bids abroad and at home.